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CULTURAL AND CREATIVE INDUSTRIES FOR
SUSTAINABLE CULTURAL TOURISM
Strengthen entrepreneurial skills of cultural and creative industries for the valorization
of cultural heritage and the development of sustainable tourism models in the
Adriatic-Ionian Region.
The CCI4TOURISM project aims to establish cultural and creative industries (CCI) as the main actor for strengthening sustainable cultural tourism and forming corresponding politics to improve the tourist offer in the Adriatic-Ionian Region, in which the cultural heritage is an untapped tourism potential. The mass tourism model focuses on popular destinations, which means the sector often overlooks the significance of sustainable development, the potential of creativity, as well as the economic, social, and cultural effects of CCI.
For this reason, the CCI4TOURISM project will operate in this region, which boasts a rich cultural heritage, history, and a lively cultural and social life, to provide entrepreneurial support to CCI as the central actor that will establish offers and policies of sustainable cultural tourism. It will act locally and transnationally to activate and strengthen CCI as a sector whose innovation brings important social, economic, and sustainable effects. According to research, while CCI has an expressly immaterial value, it has a tremendously important role in encouraging economic growth, creating new jobs, and innovation.
ENTREPRENEURIAL SKILLS IN CULTURAL AND CREATIVE INDUSTRIES
The CCI4TOURISM international project – its duration is from 1st of February 2020 till 31th of July 2022 – connects Bosnia and Herzegovina, Croatia, Greece, Italy, Serbia and Slovenia, and is focused towards strengthening entrepreneurial skills and competences of CCI. Interconnecting the cultural, creative, and entrepreneurial sectors, the project will create new business models, companies, services, and products of sustainable cultural tourism. Moreover, the project will design innovative approaches to tourism management and strengthen entrepreneurial mindsets and activities in CCIs, which will contribute to the regional development and the development of sustainable strategies and policies in tourism, so that the role of cultural heritage will no longer be one of the options,
MAIN RESULTS OF THE PROJECT
- Transnational strategy for strengthening the skills and competences of CCI in tourism.
- Establishing a network of creative hubs for cultural tourism for the valorization of cultural heritage and digital technologies, as well as for designing new business models in the tourism industry.
- Transnational action plan for Cultural Tourism 4.0 for the Adriatic-Ionian Region.
- Two pilot actions:
1) Public call for encouraging collaboration between CCI and tourism.
2) Public call with the goal of promulgating and the hybridization of companies from various fields that can collaborate with CCI to develop innovative cultural tourism services and products.
PROJECT PARTNERS ABOUT THE CCI4TOURISM PROJECT
The project is a collaboration of nine partner organizations from six countries working in the fields of entrepreneurship, scientific technology park, development agency, and a local authority in the area of implementing European integration processes. Below, each project partner states the opportunities that the CCI4TOURISM project brings for the development of sustainable cultural tourism in the Adriatic-Ionian region and in the country of organization.
Tecnopolis Science and Technology Park (TNO), Italy (lead partner)
“The CCI4TOURISM project represents a challenge for the CCIs which, in a historical moment like the one we are experiencing, can be the keystone for the tourism sector. In fact through the project Tecnopolis will provide cooperation and support to the tourism sector in the Apulia Region. We will also support the companies through the creation of a Hub that will promote and guide CCIs of the Region.”
IRI Centar (IRI), Croatia
“Within the scope of the CCI4TOURISM project, the Split-Dalmatia county will get a business HUB in Kaštela promoting new acceleration program tailored for innovative ideas and startups from cultural and creative industries. The program is focused on digital upscale and development of innovative business models for creating alternative revenue streams for CCIs in tourism sector. The project shall support the overall performance of IRI Centar as business support organization and it will give opportunity to local CCIs to go international with new digital skills that they shall acquire through planned educational programs.”
Zadar County Rural Development Agency (AGRRA), Croatia
“The project CCI4TOURISM will provide support in the development of new content in creative and cultural tourism resulting in a new product in the city of Zadar and surrounding area. The cultural hub which will be set up by AGRRA will provide a novel network and infrastructure and opportunities of education and support for CCIs.”
Friuli Innovazione Research and Technology Transfer Centre (FINN), Italy
“By leveraging on the – undisclosed – potential of culture and creativity, CCI4TOURISM gives us the chance to radically reshape the local tourism offering. In the COVID age, we urgently need to detach from a mass-tourism model to focus on fostering minor tourism destinations, by valorizing their “hidden gems”. To achieve this goal now, unconventional approaches in tourism management and strategy are needed.”
Business and Cultural Development Centre (KEPA), Greece
“Tourism and culture are two major components for the development of the region of Central Macedonia. CCI4TOURISM will support our aim to modernize and improve the cultural tourism product through innovative ideas that will stem from the cooperation of the two sectors.
KEPA, as a business support organization, will have the opportunity to look deeper in the relationship of CCIs and tourism enterprises. For KEPA, CCI4TOURISM contributes to the overall objective of solving social challenges under the scope of Design Thinking, while tourism and CCIs being a major focus of KEPA (HDC) activities and strategy.”
RDA Green Karst Ltd. (RDA Green Karst), Slovenia
“We believe that tourism in the Primorsko-notranjska region has enormous creative potentials of CCI for increasing social, economic, cultural and sustainable values in tourism since it is worldwide known after its karst phenomena and underground caves. For us, in this pandemic-infused times the project presents even greater challenge how to collaborate between tourism industry and CCI. By running the project activities, we will offer more education support, awareness and training to the regional stakeholders all based on a unified standard.”
Development Agency Sora (RAS), Slovenia
“The Škofja Loka area is often marked as an area of creativity. The rich heritage of handicrafts in is its contemporary form still very alive. In the past, important Slovenian painters, writers and photographers created here. The cultural sector is still well represented and is developing in its new forms. We want to use local potentials and knowledge for new approaches to the development of tourism with high added value. The CCI4TOURISM project will connect stakeholders in our area, equip us with tools and skills, and enable us to think differently about tourism development together with modern and innovative approaches.”
European Affairs Fund of AP Vojvodina (FEP), Serbia
“The CCI project will affect the cooperation of the tourism and cultural sector in Vojvodina region (Republic of Serbia) through the preservation of multiculturalism, gastronomy, traditions and customs of the nation and nationalities living in it, which will create an adequate and more competitive tourist offer in Vojvodina. The CCI project is also important for the development of cultural tourism in Novi Sad – the capital of Vojvodina – since Novi Sad has been declared the European Capital of Culture for 2022, which will affect the further growth of domestic and foreign tourists from the region and the world.”
City Development Agency Banja Luka (CIDEA), Bosnia and Herzegovina
“Tourism and culture are newly recognized potentials for the development of the BiH economy. Many business models have been reshaped in order to receive better results and with more flexibility for innovation – challenging the CCI. Since the City of Banja Luka has been the candidate for the European Capital of Culture 2024, numerous initiatives started a wave of enthusiasm and co-operation between the CCI and tourism sector. The CCI4TOURISM project will connect and encourage cross-sectoral approaches of development of the ideas devoted to protecting and promote culture, as well as developing tourism brands that promote heritage in many different forms that aim for digitalization.”
CONTACT
Mateja Simčič
Project coordinator at RDA Green Karst
mateja@rra-zk.si
+386(0)5 72 12 243
The project is financially supported by the European Union, INTERREG ADRION (Adriatic-Ionian) Programme 2014–2020.
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