Local Design Thinking Workshop
KEPA organized the online local Design Thinking workshop on Tuesday 14th of December 2021, under the project CCI4TOURISM. As part of the deliverable T1.3.2 Design Thinking Workshops, it aimed at providing a solution on the challenge “How might we design a voucher – formed financial instrument for the promotion of the cooperation among business of the CCI and tourism sectors?”, with the voucher scheme being actually the project’s pilot action. The participants represented the tourism sector (Hotels Association of Pieria, Thessaloniki Convention Bureau), the CCI sector (Alliance for Culture in Thessaloniki, Film Office of the Region of Central Macedonia) and, finally, business support organisations (Thessaloniki Chamber of Commerce and Industry). The representatives of the aforementioned organisations cooperated creatively towards the design of a prototype that will operate as the basis for the call and the structure of the voucher scheme, which will be implemented by KEPA.
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